UB's Montoya speaks during the convention.
A Bachelor of Science in Tourism Management (BSTM) student of the University of Baguio (UB) presented during the 5th EdukCircle International Convention on Tourism and Hospitality with the theme “A Focus on Marketing and Advertising Strategies” at the AFP Theater, Camp Aguinaldo last Sept. 21.
Spearheaded by the EdukCircle-International Center for Communication Studies (ICCS), the event was attended by more than a thousand tourism and hospitality students and faculty members from more than 40 schools and universities in the country.
Rachelle Anne Montoya, a fourth year BSTM student of the University, presented the paper “Cultural Pressures in Tourism Site: The Kabayan Mummies in Focus” authored by Jenelyn Magpatoc, Program Chair for UB-BSTM, and Dr. Marivic Mutong, a faculty member of the UB School of International Hospitality and Tourism Management. Other paper presenters were deans and faculty members from different universities in the country.
Magpatoc was awarded a plaque of honor as an honorary chairman for her “invaluable contribution and dedication in helping uplift the tourism and hospitality education in the country.”
The EdukCircle-ICCSalso conferred awards to top television personalities in the country “for their contributions in their respective fields” such as Kris Aquino, Coco Martin, Robin Padilla, and Anne Curtis among others.
Speakers included Paul So, Tourism Head of the Canadian Tourism and Hospitality Institute, Dr. Glenn McCartney, an assistant professor of the University of Macau, and Robert Tan, also an associate professor from the National University of Singapore.
The speakers tackled the international trends and technological advances in the tourism and hospitality industry “that could be utilized in promoting either a service or a destination” – information beneficial to the attendees most especially the students, for them to be globally competitive in their chosen fields.
EdukCircle-ICCS is an organization that aims to provide a venue for the advancement and essential evaluation of communication practices in different academic fields through various seminars, conventions, workshops and trainings. – Rachel Grace Liclican, Jessel Joy Rufin and Josephine Talosig
UB-SIHTM's Magpatoc receives the Plaque of Honor from Alexander Baltazar, Managing Director of EdukCircle.
The UB participants
Rachel Grace Liclican, Jessel Joy Rufin and Josephine Talosig are students of the UB School of International Hospitality and Tourism Management.