The University of Baguio Vision, Mission and Objectives: A Survey of its Impact among Stakeholders


Lloyd V. Orduña, EdD | Armando C. Castañeda, PhD


This study gauges the stakeholders’ knowledge and acceptance of the University of Baguio Vision, Mission and Objectives (VMO) as well as the different Department and College Objectives and Degree/Program objectives. Furthermore, it also wanted to see if these indeed guide the activities of the different departments and colleges of the university. The study was a descriptive-non-quantitative research where the responses were analyzed through percentage distributions of those stakeholders who agree, disagree or cannot say on the questions asked in the questionnaire. The results show that majority of the stakeholders are aware and accept the VMO. There were a lower percentage majority of those who know the department and college objectives. The lowest percentages from the majority of the stakeholders were as regards their knowledge and acceptance of the degree and program objectives. The most number of agreements were from the teachers and the administrators while the least number of agreement responses were from the group of students and non-teaching staff when it comes to the relevance of the VMO to the different activities of the schools/departments. With regard to the responses by departments and colleges, the basic education departments were the ones who knew most and accepted the VMO followed by the colleges of Education, Nursing, and Commerce while the lowest were the colleges of Law, Law Enforcement Administration, Liberal Arts, Medical Technology, and the group of non-teaching staff. With these salient findings it can be concluded that there were different levels of knowledge and acceptance of the University Vision, Mission and Objectives, the Department/College Objectives and the Degree/Program Objectives by categories (Administration, Faculty, Students and non-teaching Staff) and by department or college. The traditional mode of dissemination such as bulletin boards, orientation programs and school print publications in manuals and brochures are still the most effective to the stakeholders. Most learning activities and department activities may be aligned to the VMO of the University but not exactly very relevant when it comes to department/college or the degree/program objectives. For any review, change, revision or up-grading of the Vision, Mission, Goal and Objectives in all the levels of the institution, the stakeholders must have maximum participation for them to have ownership, and that the deliberations will definitely help them understand, appreciate and work with more sense of meaning and assure commitment in their chosen endeavors.

Key words: University vision, mission, objectives, stakeholders

Source: UB Research Journal, Vol. XXXVI, No. 1, January – June 2012