GMA’s Jiggy Manicad delivers lecture in UB




 Jiggy Manicad at the lecture (Photo: Rene Pascua/UB Media Affairs and Publications Office)



GMA news anchor, reporter and producer Rodrigo “Jiggy” Manicad Jr. delivered a lecture before an estimated 1,300 student participants at the University of Baguio (UB) Gym last Sept. 29. 


The production process

Jiggy, as he is more popularly known, talked lengthily about the production process for television, showing videos that he and his team wrote and produced, including snippets from some of his assignments.


Discussing a 10-step guide to producing for broadcast TV, he shared the following tips: 


·  Start with a concept. Stir your imagination and perk up your creativity. Ask, “Pwede bang?” or “Meron kayang?” 

·  Do research. Go to the ground and touch base with the people. You have to go see for yourself.

·  Assess the story for visuals. Visuals are as important as the story. “Anong pwedeng kunan to support the story?” 

·  Carefully consider logistics. Have a checklist of what are needed, e.g., budget, equipment, food, maps. A background on basic first aid and rescue administration is likewise useful. 

·  Do the interview.  Ask the right questions. Go into the details of the story. Interview first, then shoot. The interview will guide you in creating the visuals needed for the story. 

·  Shoot the situationers (or “sitners”). Situationers are important in setting the tone and context for the story. Use generic (sunset, sunrise, waves, birds, etc.) and specific sitners. 

·  Write your script. Writing for TV and film doesn’t mean words alone. It can mean good music and good visuals – strong action visuals. 

·  Choose the best sound bites. Sound bites add content and weight to the story. 

·  Edit your materials. Start with the strongest video. Use sound effects, music, graphics, and character generators effectively. Check for corrections, accuracy, spelling, data glitches, and technical errors. 

·  Dub-out/get ready for broadcast. A lot of work goes into video production and broadcast, and getting ready for broadcast is just as important. Double-check broadcast standards and technical specifications – aspect ratio, brightness and contrast, chrominance, compression code, audio levels, etc.


The rise of ‘fake news’ 

Jiggy also touched on the spread of unreliable and unfounded information, more famously termed “fake news.” He agrees that social media has somehow fueled the proliferation of stories that are entirely made up.


The BBC has put it that there are “hundreds of fake news websites out there, from those which deliberately imitate real-life newspapers, to government propaganda sites, and even those which tread the line between satire and plain misinformation.”


Jiggy noted that creators of fake news usually target prominent personalities and entities, and when this happens, the integrity and credibility of those involved in the story is compromised.


“Some create fake news to earn. Others feed the public with false information to advance their personal motive,” he added.


In spotting a false story, he pointed out the following elements which he said should be observed:

·  Source is not a legit media organization.

·  Source is not a familiar entity, but may have social media following mainly because of trolling.

·  Wrong grammar can be an indication, as editors will not allow it.

·  Bad writing style and incoherence are also an indication. The item is written in a sloppy manner.

·  Pushing for a motive is another clear indication (terror, destabilization, intrigue, pornography, prostitution, scam, etc.).


“Fake news undermines serious media coverage and makes it more difficult for journalists to cover significant news stories. Help us fight fake news. Whenever a seemingly sensationalized headline grabs your attention, do not instantly share it – be critical,” he stressed.


The talk was part of the series “Jiggy Manicad Stories,” in which Jiggy and his team (composed mainly of broadcasting and journalism students from the University of the Philippines) visit campuses for a talk on broadcast journalism. It was coordinated by the Department of Communication and Broadcasting and the Mediatrix Society of the UB School of Liberal Arts and Human Sciences.




 High schools and universities from around Baguio City attended the lecture.

(Photo: Rene Pascua/UB Media Affairs and Publications Office)




 Jiggy answers questions from the participants during his talk, which started at 9 AM and concluded at 3 PM.

(Photo: Rene Pascua/UB Media Affairs and Publications Office)



 The lecture was part of the talk series "Jiggy Manicad Stories" which Jiggy and his team launched nationally.

(Photo: Rene Pascua/UB Media Affairs and Publications Office)






“Jiggy Manicad Stories” started with schools in Manila. The team then received invitations from schools outside of Manila, including universities from Cebu and Mindanao. The team was also able to give a talk in Marawi before the crisis broke out.


Asked about his motivation behind the endeavor, Jiggy said, “It’s my way of giving back. There has to be a way in which all the knowledge that I learned should be shared with the younger generation, and this is my way.”





Jiggy Manicad was awarded the British Chevening Scholarship Award in 2004, in which he took a postgraduate program in international broadcast journalism at Cardiff University in Wales and had his internship with the BBC.


He is a recipient of the Ten Outstanding Young Men award in 2012. His works have been recognized at the US International Film and Video Festival, New York Festivals for Television, and Asian Television Awards among others.








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