UB inks agreement with global travel association, holds int’l tourism convention

 The Lyceum of the Philippines Laguna ruled the tourism convention and olympics.



Furthering the international exposure and employability of its students, the University of Baguio – School of International Hospitality and Tourism Management (UB-SIHTM) has signed an agreement with Pacific Asia Travel Association (PATA), a travel and tourism association incorporated in 1952 in Hawaii.



The partnership kicked off with an international conference attended by 101 UB-SITHM students including four faculty members in Bangkok, Thailand in November last year.



Last Feb. 22 - 23, the 5th International Tourism and Hospitality Students’ Convention and 1st National Tourism and Hospitality Students’ Skills Olympics were organized by UB-SIHTM in partnership with PATA.



The convention and skills olympics, held at the UB Gym and at Newtown Plaza Hotel, covered trends and updates in the tourism industry and tourism education.



Speakers during the convention included Jie Cheng Wong, PATA’s young tourism professional ambassador, who emphasized the significance of expanding networks. Meanwhile, Joanna Altomonte-Abrera, a board member of Intas Destinations Management Inc., shared her expertise on tourism and hospitality protocols. Moreover, Aravindan Regunathan, general manager of Global Education Link Pte Ltd., shared his organization’s best practices on building business relationships. Furthermore, Mary Lou Cunanan, chief executive officer of Vision International Philippines, talked about dealing with people of different cultures.



Presentation of research outputs from the different participating schools followed afterward.



The convention was attended by over 500 students and educators from different schools and universities across the nation. – Rachel Grace Liclican




A team presents during the tourguiding competition held as part of the national tourism olympics.







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